BUILT FROM YOUR SALES CALLS • $20K FIXED • LIVE IN 6-WEEKS
Your website
is a rep you
never coach
B2B teams doing $25K–$180K deals
CLOSED ON CALLS, NOT SELF-SERVE
with Traffic already landing on the site
or
NOW
Selling
AFTER
Selling
Sites I've built
Where deals go cold
01
qualified prospects arrive unconvinced.
Twenty minutes go on re-teaching what the website should have taught - by a rep, or by you - and the call runs out before the real conversation starts.
02
You already know the objections.
The same five, every deal, handled live. Your site handles none of them. Every prospect who doesn't book is someone who hit those objections alone, with nobody in the room.
03
You've paid for a website before.
It came back prettier and said the same things, because it was built from a brand workshop, not from what your buyers actually say when they push back.
But a deal doesn't happen in one room.
The FOUR ROOMS IN EVERY DEAL
BEFORE THE CALL
They decide whether you’re worth an hour.
On the Call
The one room you can control.
AFTER IT
Your champion forwards it to whoever wasn’t on the Zoom.
BEFORE SIGNATURE
Procurement opens it to check you're a real company.
Your rep is in one of those rooms.
The site handles the other three on its own.
You can name every rep on your team and what each one closed last quarter. You can't say either about the page that spoke to more buyers than any of them did.
The Objection Architecture
Your buyers already told you why they didn’t buy.
The best question I ask a sales team is "what do people ask you that they shouldn’t have needed to ask?" The answers are the objections your site failed to handle. I go and find every one of them.
Extract
01
Your recordings, read for the objections that actually get raised, in your buyers' own words.
Rank
02
Ordered by how often each one blocks or slows a deal, not by what marketing guesses matters most.
01
7/9
02
5/9
03
4/9
04
3/9
05
2/9
Answer, in order
03
Your site rebuilt so each objection is resolved at the point buyers hit it, in the sequence they raise it.
01
02
03
04
Your buyers' words go in. A site that answers them comes out. The first call starts with a buying conversation, not a feature checklist. No brand workshop anywhere in the process.
"We don't record all our calls."
WHAT THE OBJECTION LAYER LOOKS LIKE
RAISED → RANKED → ANSWERED
What's included in the build
How it works
Three steps. Live in 6-weeks.
week 01
Send your calls
You share 10–15 recordings. I'll send the list: which deals, which reps, which quarter - or we work from whatever you have instead.
YOUR TIME: 1 HOUR
week 02
Approve the map
I extract, rank and hand you the map. Nothing gets built until you sign it off.
YOUR TIME: 1 REVIEW CALL
weeks 03–06
Launch the rebuilt site
Every blocking objection answered in sequence. Built inside your existing brand system. Live in Framer. Yours to own.
YOUR TIME: 3 ASYNC FEEDBACK ROUNDS
Built in Framer, with every existing URL mapped and redirected before launch. I'm not an SEO agency and I don't promise you more traffic, but I'm not going to lose you the traffic you already have either.
Strategy
Copywriting
Design
Build
The first quality lead in days of launch.
Before
Every objection handled live, on the call.
After
Rebuilt from their sales calls. Objections answered on the site.
Verbrio's founders were doing all their own selling, with a site that undersold the product to buyers they never got to speak to. I rebuilt it around their actual sales conversations: the objections answered on the site, in the order buyers raise them. There's a gate in front of the calendar that qualifies before anyone's time gets spent.
One note: Verbrio's gate is a trial button. Their bigger deals close later, on calls, once a customer is already using the product. If your deals close on calls from the first conversation, I build that gate to qualify, so only the right-fit prospects reach your calendar.
WHY NOT A REGULAR AGENCY
We largely expected to get a pretty website out of the deal, but we got way more than that. We got someone who strategised with us about sales, content, value propositions, visual content and more.
ON TECHNICAL DEPTH
We were really surprised by how engaged Mike was with our product, he understands it inside and out, and using that knowledge was able to deliver something really special.
ON THE INVESTMENT
Mike has so much expertise and backs it up with his technical skill. He delivered a site that generated a large, high-quality lead in days of launch. A big investment, but we got back far more than we put in.
Mike
· Founder · 10 yrs carrying quota
Who’s behind Sales-Led Sites?
I know what happens When your site works against sales.
I carried a B2B quota for ten years, working leads off a website that pre-sold no one. I answered every objection myself, live, on every call.
Most people who’d rebuild your site are designers first. They hand you a prettier brochure that converts exactly like the old one - the redesign you’ve probably already bought once.
The extraction, the copy, the design, the build - all me. Nothing subcontracted, nothing is offshored, and you'll never speak to an account manager about your own sales calls.
I build the sites I wish I'd had.
Pricing
Fixed pricing, shared.
A weak rep costs you some deals.
A weak site taxes every deal you close.
You shouldn’t have to book a call to learn a number. Here it is. I’m not the cheap option - you’re already paying for traffic, reps, and pipeline. All of it funnels through one site.
LIVE 6-WEEKS FROM KICKOFF
$20K
USD / GBP / EUR
A fixed-scope sales system that turns buyer objections into clearer, better-prepared sales conversations.
ON THE RECORD — A BUILD I CAN SHOW AND NAME. -$10,000 APPLIED. WHAT THIS MEANS →
OPTIONAL:
Add a full visual redesign; +$10K, + 7-DAYS
What's included
01
The buyer-objection map
02
The booking gate
03
The site itself, written and built
04
The pre-call warm-up
05
Tracking, and one agreed number
—
Half on kickoff, half on launch
A freelancer will build you a site for a quarter of this. If a site is what you need, hire PixlJoy Design, genuinely.
NOT READY FOR A CALL?
Start with the teardown. Three of your calls read, a written objection map, and a 45-minute session on it. You keep it either way.
After launch — two ways to run it
Run it yourself
01
The site is in your Framer account, built in your brand system, and the objection map is a document you own. Your team edits it like any other site.
Most clients do this, and it's the right call if your objection set is stable - same objections, same buyers, same market.
02
Optional, quarterly rolling partnership. The map re-read from your newest calls, new pages as you need them, testing on the pages that matter, and a one-page report each month on what moved and what I changed because of it.
This is for teams whose objection set is still moving: new segments, new competitors, a move upmarket. Same work as the build, running continuously instead of once.
You don't decide this now. It's a conversation at handover, for when you've seen the numbers move.
On the record vs. off - what that means
The Call
Thirty minutes. Here’s how it goes.
First 10-mins
You talk
Your motion, your deal size, where deals stall, and what your reps get asked over and over.
00:00 — 10:00
Next 10-mins
I tell you what I'd build
And what I'd leave alone. If the objection layer isn't your problem, I'll say so. That's the cheapest thing I can do for both of us.
10:00 — 20:00
Last 10-mins
The math
A straight answer on whether I can help. If yes, you get a fixed scope and a date before you leave the call. If no, you keep the maths.
20:00 — 30:00
No deck. No proposal to sit through. No second call to get the price; you've already seen the number →
Questions?
Answers
Who is this for?
Isn’t the website marketing’s job?
What happens if you're unavailable mid-build?
What happens to our call recordings?
Our product is too technical for a website to explain.
Is this lead generation?
We just redesigned. Is it too soon?
Can you redesign the whole thing while you’re at it?
What if we don't have much traffic?
Your next first call:
warm or cold?
Right now
Every objection gets handled live. Every wrong-fit buyer gets discovered the expensive way, an hour at a time, on a call. Count last week's dead demos. That's the bill, and it arrives again this week.
After
The objections are answered before anyone books. The gate turns away most of the buyers who were never going to buy. Discovery starts deep instead of cold, and the selling week goes back to selling.
Book the call if you want a straight answer on whether this fits. Start with the teardown if you'd rather see the work before you talk.
30-mins · no deck · you leave with the math
or
3-calls · Written objection map · 45-min review · Credited in full within 30 days
B2B SITES BUILT FROM YOUR SALES CALLS.
Sales-Led Sites is a trading name of Conversion Layer Ltd, registered in England & Wales.